EMG has always been known as the "Active" Pickup company, so it was a tough decision to design and promote a passive pickup line. Music is created using tools and not everyone uses the same tools. Some players use a Strat, some a Les Paul. We still think the Active pickup is the best, but there are players out there who don't like our active pickups for one reason or another. In a manner of speaking, EMG is in the tool business, so why not supply some different tools to players?
After 25 years of creating pickups, we've learned quite a bit about what works and what doesn't. So, we've created the HZ Line and included features that other companies don't.